Most companies do not fail because the founder was wrong about cashflow. They fail
because something landed in a month nobody had looked at. Waterline models cash runway by tracking
payroll, purchase orders, projects, drawdowns and cost share on the month cash actually moves, and
shows the month you cross the waterline.
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Scenarios
The part that replaces six copies of a spreadsheet.
Every founder has a folder with plan-v3-FINAL-actually.xlsx
in it. The reason is not disorganisation — a spreadsheet has no way to hold two versions of the
truth at once.
DashboardProjectsPayrollScenarios
Delay two hires to Q3+1.4 mosaved
Extend period 2 by six months+0.9 mosaved
Bridge $200k in December+2.1 mosaved
Series A slips to June−1.9 mosaved
Live plan5.6 mo
Each figure is that change applied to the whole model.
Keep one, discard it, or hand it to somebody.
Yours until you share it
Model privately
A scenario changes
nothing until you apply it. Your co-founder is not watching you model redundancies in real
time.
Against the whole model
Not a back-of-envelope
Extending a period moves
the spend, the billing, your share’s deadline and every milestone that depended on them. You see
all of it, not the one number you thought to check.
Offered, not imposed
Hand it to somebody
Your fractional CFO builds
a scenario in your model and offers it. You accept or decline. Advice arrives as a thing you can
run rather than a paragraph in an email.
Knowing a month breaks is half of it. The other half is finding out, in ninety seconds, which of
the three things you could do about it actually helps.
The loop
See it, test it, decide.
01It stays true
Connected to your books. Months you have closed use actuals; the projection starts where the
ledger stops. A warning from a stale model is worse than none.
02It says what breaks
Uncovered commitments, milestones after the cash, a runway resting on money nobody promised.
Two alerts at most, worst first.
03You try the fix
Build the change as a scenario, see what it does to the whole model, apply it or throw it
away. The live plan does not move until you say so.
When somebody else is paying for part of the work
Funded work has mechanics. Most runway tools have never met them.
A federal award, a prime contract you sit under, a joint
venture where each partner carries a share, a project split across three funders with three
different rules. They look like different arrangements and they behave like one:
you spend first, you bill on somebody else's rhythm, you wait, and part of the cost never gets
reimbursed at all.
Every other runway tool assumes money lands when somebody
decides to send it. Waterline assumes it lands when the paperwork says it does.
The wait
You spend first, then you invoice, then you wait
The weeks between sending an invoice and the money landing are where a fully funded
organization runs out of cash. Whether the payer is an agency, a prime, or a JV partner with
their own approval chain, the arithmetic is the same. Set it once per arrangement.
Your share
The part that is never reimbursed
Cost share on an award. Your contribution to a joint venture. The unfunded portion of a
split-funded project. Different words, one behaviour: it accrues against what you bill, it has
a deadline, and it is money you have promised somebody and have to find.
When the period moves
More time rarely means more money
A no-cost extension, a contract mod, a JV milestone that slips a quarter. The budget spreads
thinner, your share's deadline moves with it, and payment in arrears arrives later — the half
people forget.
However you bill
Monthly, in arrears, or against milestones
Each rhythm changes when the money comes in and when your share falls due.
Waterline schedules both on the rhythm you actually bill, not on a calendar it invented.
Your share, owed · two periods
It rises with what you bill, not with the calendar. The dashed rules are
the moments somebody checks it.
Also modelled
Indirect and negotiated rates · restricted funds that stay restricted · drawdown schedules ·
milestone billing · pass-through to subrecipients · multiple funders on one project, each with
their own period and rules.
And if you work with federal awardsSF-424A imports and exports —
categories, periods and rates read straight in, and a budget that goes back out in the shape
the agency expects. Nobody retypes anything.
If none of your money arrives that way, ignore all of it — the rest of the product does not depend
on it. If some of it does, this is the only runway tool that has heard of any of this.
What it catches
Five states your plan can be in while the dashboard looks fine.
Signed, not paid
A commitment does not move your runway
A purchase order payable in month nine changes nothing about when the cash runs out. It still
commits you. Both numbers, never confused.
Your share, after the money
A contribution you cannot make
An unreimbursed share falling due after your cash runs out is money you have promised a funder,
a prime or a partner and do not have. It is invisible in every budget document you own.
Recovery
Cash that dips and comes back
A projection can go negative in January and recover in March when a reimbursement lands. A company
with no cash in January does not reach March.
Pace
Spending faster than the period allows
A project ahead of pace runs out of budget before it runs out of months — and whoever is paying
does not cover the overrun. You do.
Dependency
Which layer holds you up
Runway 5.6 months committed, 12.4 with speculative on. That is not a longer runway. It is a
dependency with a size.
Order
Milestones after the money
Board dates, certifications and pilot deliveries plotted against the balance that has to last
until them.
A word about alerts
Deliberately quiet.
Software that lists everything that could go wrong becomes
unreadable in a week, which leaves you worse off than before you installed it. At most two alerts
per screen, worst first, each naming the thing to look at rather than the feeling to have.
The measure of this working is not how much it tells you. It is that when it does
say something, you go and look — and then you have somewhere to go.
Find the month that breaks. Then find out what fixes it.